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This business unit focuses on developing its position in European markets. Its purpose is to import and market our products in the major international markets, under its own brands: Tropy, Darién, Bahía and Cumbia, with the aim of expanding, diversifying and consolidating the presence of our subsidiary Tropical Marketing Associated (TMA) worldwide.
International banana market research, the search for new business opportunities, and the development of new products are essential parts of this unit, which is comprised of professionals from different parts of the world. They handle international fruit negotiations, oversee product distribution, and contribute to the Company’s strategic direction.
Tropical Marketing Associated (TMA) is our trading company in Europe. Under our private brand Tropy, this organization distributes bananas in the European Union.
TMA has played a key role in implementing the «full bunch» program by developing profitable markets for lower-quality fruits.
Currently, our operations are led by a team based in the port of Antwerp, Belgium. However, we also reach ports in Hamburg, Livorno, Vlissingen, Vado, Tarragona, Civitavecchia, and Busan.
