With over 2,000 exhibitors from 87 countries, Unibán participated in the Fruit Logistica trade fair, one of the largest and most important events in the global horticultural sector.
Fruit Logistica is one of the most significant trade fairs in the horticultural sector worldwide, which over the years has established itself as a key platform for interaction and commercial relationships. It connects the most in-demand agricultural products in the market with consumers and major distributors.
This year, Unibán joined with a 46 m² booth, showcasing its portfolio of products and logistic services to visitors and creating spaces for interaction to strengthen commercial relationships with current clients in the European market. Notably, 65% of the bananas produced in Colombia are exported to Europe, which underscores the importance of Unibán’s presence in the region, as it creates new opportunities and strengthens its position within the continent.
During the three-day fair, thousands of local and international visitors visited the nearly 2,000 exhibitors present. Our brand, Turbana, also made an appearance at the Unibán booth, attracting visitors with its portfolio of products and the new packaging design.
