Explore how Turbana strengthens its presence in the U.S. market after once again participating in the renowned Winter Fancy Food Show in Las Vegas.
This was the company’s first international participation in 2024. The Winter Fancy Food Show, held in Las Vegas, is one of the most important events in the western United States dedicated to the food and beverage market, making it an ideal platform for recognition, market research, and analysis of the American commercial context, aimed at strengthening and positioning our Turbana products in this country.
Winter Fancy Food Show
During the days of the Winter Fancy Food Show, nearly 1,400 companies, including entrepreneurs and large commercial entities, presented their products and showcased the new trends being managed in this increasingly competitive market.
As a company, in addition to establishing communication with potential customers and achieving strategic alliances to continue being part of this sector, we managed to give much more exposure to our recent launches, such as freeze-dried fruit and green banana chips. Additionally, we reconfirmed the good commercial opportunities we have for the products currently in the development phase.
