Fruit Attraction is one of the world’s most important events for the fruit and vegetable sector, aiming to strengthen business relationships and develop new business opportunities between companies and potential customers.
Fruit Attraction 2023: Global Epicenter of Innovation, Quality, and Diversity
Once again, we were present at this event held in Madrid, Spain, which brought together the most relevant producers and clients in the fruit and vegetable market. Fruit Attraction is an international platform that facilitates commercial relationships, the presentation of new proposals, and the consolidation of current negotiations with European clients.
More than 2,000 companies from various sectors of the global agroindustry exhibited during the three days of the event, where nearly 90,000 potential customers also converged.
At our stand, which had a dimension of 120 m², we shared with visitors our products, information about the work we do in cultivating origin bananas, as well as the impact of our ongoing actions in sustainability, environmental care, and fair wages for producers.
«As a company, we believe it is very important to participate in these types of events because, in addition to strengthening commercial alliances and increasing our visibility through our products and services, we have the opportunity to research the market and trends for the coming years. This also allows us to advance strategic and cutting-edge planning in the production and industrialization processes of fruit,» said Unibán’s Director of Business Development and Marketing, María Camila Vélez.
It is worth noting that as a company, we were also present at the Procolombia stand, an organization that, besides showcasing our country’s multiculturalism at the event, introduced attendees to the productive diversity of the territory, where a wide variety of fruits are harvested and reach international markets.
